Most people pivot.
I stayed.
Twenty-five years. One channel.
Through every new platform, every "email is dead" headline, every algorithm change.
This is the part of the story that doesn't fit on a homepage.
KLAVIYO PARTNER SINCE 2021 · $1B+ REVENUE INFLUENCED
BASED IN FLORIDA & PUERTO RICO · ENGLISH & ESPAÑOL
I'm the person who truly cares but will be upfront with you.
People ask why I've stayed in one channel for 25 years. The honest answer: email rewards the kind of work I'm wired for. Patient. Behavioral. Compounding.
Other channels chase attention. Email earns trust slowly, then turns it into revenue. That's the math I'm interested in.
"I'd rather tell you the hard thing than agree with you into a worse outcome."
I'm warm. I'm conversational. I will also tell you, kindly, that your welcome flow is bleeding money, and your "best-performing campaign" is propping up a number that doesn't actually mean anything.
That's the deal. That's what "truly cares but tells be upfront" looks like in practice.
Two decades.
One channel.
Same obsession.
I came to email through HTML. Started as a developer at Univision in 2001, watching emails get coded by hand. The strategy underneath hooked me.
Email was barely a discipline back then. There were no "lifecycle marketers." Just smart people figuring out what to send, to whom, and when. That's the part I never let go of.
From there, the brands stacked up. Carnival Cruise Lines, Spirit Airlines, NBCUniversal Telemundo, Perry Ellis, Care.com. Different industries, different audiences, the same retention math underneath.
The real test came around 2015, when DTC blew up and the industry sprinted toward paid social. I went the other direction. Doubled down on retention, lifecycle, and owned channels. The slower work that compounds.
That decision is the one I'm most glad I made.
From 2001 to Now.
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2001Univision. Fortune 500. HTML dev to email.
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2007Carnival Cruise Lines. Fortune 500. Consumer scale.
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2014Spirit Airlines. Advertising and email at scale.
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2015Founded All About Email Marketing.
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2017NBCUniversal Telemundo. Bilingual lifecycle at scale.
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2019Perry Ellis. CRM & loyalty across a portfolio of brands.
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2021Became a Klaviyo Partner.
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2024Klaviyo Champion. First time.
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2025Klaviyo Champion. Again.
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20263× Klaviyo Champion. Launched Digital Products.
Strategy first. Upfront always.
Four things every brand I work with can count on.
Klaviyo isn't a tool to set up. It's a system to design.
Before I touch a flow, I look at the lifecycle. What does this customer need next, and when? The platform is just where the strategy gets executed.
If your numbers are propping up a pretty story, I'll say so.
Open rate looks great but revenue per email is flat? We need to talk about it. I'd rather tell you the hard thing than agree with you into a worse outcome.
Built at enterprise. Tuned for founders.
Twenty-five years inside Fortune 500 email programs (Univision, Carnival, Spirit, Telemundo, Perry Ellis, Care.com). The frameworks that worked at that scale work on Shopify too. Same thinking, your level.
Repeat purchases beat single sends. Every time.
A campaign earns one click. A retention system earns the next year of customer value. I work on the second one. That's where the compounding lives.
The official paperwork.
The platform certifications, partner status, and recognitions behind the work.
Before you book.
Quick answers to the things people ask before our first call.
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AAEM is for Shopify brands that want email working harder for them. Specifically:Turning Klaviyo into a revenue channel with flows that bring in sales on autopilot
Making email marketing simple and profitable, without the tech overwhelm
Building high-converting email strategies that fit your business model (DIY, outsourced, or hybrid)
Everything is built for flexibility, from 1:1 consulting to memberships to trainings. See the services →
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Yes. I'm available as a:
Guest coach for group programs and masterminds
Workshop facilitator for live or virtual sessions with hands-on strategy
Speaker for events. And yes, I travel (based in Florida & Puerto Rico, bilingual in English & Spanish)
Want to book me? Fill out the inquiry form →
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Yes, for now. That's where my deepest specialization lives, and it's where I can do the most useful work. Klaviyo + Shopify + retention strategy is the lane.
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1:1 strategy can be delivered in either language, whatever serves your team best.
Resources, digital products and downloadable materials are English-only.