Hola! I’m Alexandra Palau
I help Shopify brands turn Klaviyo into a consistent revenue channel.
Over the past 24+ years in email marketing, I’ve worked with Fortune 100 companies, fast-growing eCommerce brands, and marketing teams to build lifecycle strategies that drive repeat purchases.
Across my career, email programs I’ve helped design and optimize have influenced over $1B in revenue.
Today, I focus on helping Shopify brands use Klaviyo more strategically so email becomes a reliable driver of revenue, not just another marketing task.
A Career Built on Email Strategy
Email marketing has been the center of my career for more than two decades.
Over the years, I’ve worked with organizations ranging from large enterprise companies to growing eCommerce brands, helping them design email programs that strengthen customer relationships and generate measurable revenue.
Those experiences shaped how I think about email marketing today.
The brands that succeed with email don’t treat it as a place to send occasional promotions.
They build it as a retention system.
Flows, segmentation, messaging, and timing all work together to drive repeat purchases and long-term customer value.
That’s the approach I bring to every brand I work with.
What I Believe About Email Marketing
One of the biggest mistakes I see is brands treating email like a promotional channel.
A campaign goes out when there’s a sale.
Another email goes out when there’s a product launch.
But email works best when it’s designed as a system, not a one-off marketing activity.
When the strategy is right, email becomes one of the most reliable growth channels in a business.
It drives repeat purchases, strengthens customer relationships, and increases customer lifetime value.
That’s why my work focuses on helping Shopify brands use Klaviyo strategically so email becomes a predictable revenue channel rather than an afterthought.
Certifications
FAQs 〰️
-
All About Email Marketing (AAEM) is your go-to for:
✅ Turning Klaviyo into a revenue machine with strategic flows that bring in sales on autopilot.
✅ Making email marketing simple & profitable—without the tech overwhelm.
✅ Creating high-converting email strategies that fit your business model (whether you’re DIYing, outsourcing, or somewhere in between).Everything we do is built for flexibility from 1:1 consulting to done-for-you services to memberships & trainings.
💰 Ready to maximize your email revenue? Check out my services
-
Absolutely! You can book me as a:
🎤 Guest coach (for your group program or mastermind)
🎓 Workshop facilitator (live or virtual trainings with hands-on strategies)
📢 Speaker (yes, I travel! Based in Florida and Puerto Rico)📩 Want to book me? Fill out this inquiry form.