Starting from a mostly empty Klaviyo account? The question isn't which flows you need. It's which to build first. Here's the order, and the reasoning behind each step.

AI is a genuine time-saver for planning your Klaviyo campaign calendar. But what you get out depends on what you put in. Here's how to use it well, and where your judgment still decides.

Two of the highest-earning Klaviyo flows get confused constantly. Browse abandonment and abandoned cart catch different shoppers at different moments. Here's why you need both.

Anyone can tell you how many emails they sent. Far fewer can tell you if their Klaviyo setup is working. Here are the four numbers I check first.

Can't AI just build your flows and campaigns? Yes and no. AI builds faster than anything before it, but the retention system you want still starts with strategy. Here's why.

Most Shopify brands waste the post-purchase window on a single order confirmation. Here's the flow, email by email, that turns one-time buyers into repeat customers.