5 Types of Klaviyo Signup Forms for Shopify Stores
A Shopify founder showed me her Klaviyo account last week. One signup form. A plain pop-up, set up once and never touched, pulling in maybe three emails a week.
That's the most common list-growth problem I see. Not no form at all. One form, doing all the work, hitting every visitor the same way.
Klaviyo gives you five kinds of signup forms. Each one catches a different visitor at a different moment. Get the mix right and your list grows. Here's what each one does, and when to use it.
1. The Classic Pop-Up
Ah, the pop-up—a fan favorite. These forms jump out (literally!) to grab attention, making them perfect for first-time visitors.
Why It Works:
Pop-ups are direct and hard to miss.
They’re great for offering incentives like 10% off or free shipping.
Pro Tip: Set a delay timer so the pop-up appears after a visitor has browsed for a few seconds—this reduces the “popup fatigue” effect.
Example Copy:
“Join the [Brand Name] family! Get 10% off your first order. [Sign Me Up]”
2. The Sticky Banner
Subtle but effective, sticky banners sit at the top or bottom of your site like a loyal companion. They’re perfect for sharing ongoing offers without interrupting the browsing experience.
Why It Works:
Non-intrusive but always visible.
Ideal for promoting limited-time offers.
Pro Tip: Use contrasting colors to make the banner stand out while keeping it aligned with your brand aesthetic.
Example Copy:
“Subscribe & Save! Join our email list for exclusive deals. [Sign Up Here]”
3. The Exit-Intent Form
This form is like the ultimate wingman—it steps in just as someone is about to leave your site. By detecting exit intent (like moving the mouse toward the browser bar), you can make one last pitch.
Why It Works:
It’s your “Hail Mary” to capture leaving visitors.
Adding a time-sensitive discount can seal the deal.
Pro Tip: Use a friendly, playful tone to win them over.
Example Copy:
“Wait! Don’t Go Without 15% Off Your Cart! [Claim My Discount]”
4. The Embedded Form
These are your “set it and forget it” forms. Embedded forms live on specific pages like your homepage, blog posts, or the footer.
Why It Works:
Always accessible without being disruptive.
Perfect for targeting returning visitors.
Pro Tip: Use them on high-traffic pages to maximize visibility.
Example Copy:
“Stay in the loop! Sign up for our newsletter and get the latest updates. [Subscribe Now]”
5. The Multi-Step Form
Why settle for one question when you can ask a few? Multi-step forms let you collect more detailed info, like birthday, SMS consent, or product preferences, without overwhelming users all at once. The data you collect here is what powers your Klaviyo segments later, so it's worth asking for.
Why It Works:
Breaks down questions into bite-sized steps.
Makes data collection feel less like a chore.
Pro Tip: Use progress bars to show users how close they are to completing the form. Ensure SMS fields are optional but encouraged with a benefit like “Get exclusive text-only deals.”
Example Copy:
“Tell us a little about yourself! Step 1: What’s your email? Step 2: Want exclusive deals via text? Enter your number. [Next]”
Conclusion
Sign-up forms are the gateway to building meaningful connections with your customers, and Klaviyo makes it ridiculously easy to create forms that convert. Whether you're grabbing attention with pop-ups or gently reminding visitors with sticky banners, these five types of forms can help you grow your list and boost sales. Capturing the email is only step one. What you send next matters just as much, so make sure your welcome flow is actually converting and start your emails from the Klaviyo template library.
Klaviyo Signup Form FAQs
How do I add a Klaviyo signup form to my Shopify store?
In Klaviyo, go to Signup Forms and build your form. Make sure Shopify is connected under Integrations. Once you publish the form, Klaviyo serves it on your live site. No code needed when Klaviyo and Shopify are already connected.
Which Klaviyo signup form converts best?
It depends on where the visitor is. Pop-ups win first-time visitors. Exit-intent forms catch people on their way out. Embedded forms quietly collect on your busiest pages. The brands with the strongest list growth run two or three at once, not one.
What is a Klaviyo multi-step form?
A form that asks one thing at a time instead of all at once. Email first, then a smaller ask like SMS consent or a birthday. People finish short steps more often than one long form, so you collect more without scaring anyone off.
Does an exit-intent pop-up actually work?
Yes, when it has a reason to exist. It fires the moment someone moves to leave. A plain "subscribe" rarely stops them. A specific offer does. Keep it to one ask.
How many signup forms should a Shopify store have?
More than one. A pop-up for new visitors, an embedded form on your high-traffic pages, and an exit-intent form as the catch-all is a solid starting mix. Add a sticky banner if you run ongoing offers.