Swipe My Strategy: The Exact Klaviyo Segments I Use to Print Revenue
You’re Leaving Money on the Table (And You Don’t Even Know It)
You’ve got a list. You’ve got sales. But your emails? Meh. Some weeks, they hit. Most weeks... tumbleweed.
Your emails aren’t converting because your segments aren’t right.
You’re sending emails to everyone, hoping for clicks. It’s not working. It never does.
Let me show you the exact revenue-driving segments I use inside client accounts (and The Profitable Inbox) that consistently pull sales, even from “quiet” lists.
🎯 Why Segmentation Is the Secret Sauce You’re Ignoring
You’re not scaling email because:
You’re sending the same message to everyone.
You’re relying on open rates to measure success.
You’ve built your list... but you’re treating everyone like they’re ready to buy now.
Here’s what happens when segmentation is done right:
Higher click-throughs.
Fewer unsubscribes.
Repeat buyers are triggered at the right time.
And most importantly? More sales from fewer emails.
The 5 Klaviyo Segments That Actually Print Money
Let’s get to the good stuff. These are tested, proven segments I use in real accounts — not theory.
1. Engaged Buyers
Who it targets: Recent purchasers who still open/click.
Why it matters: These folks are warm and primed for a second purchase.
Klaviyo Setup:
Placed Order at least once in the last 60 days
AND Has opened or clicked email in the last 30 days
👉 Use this for:
Post-purchase offers
Product education
Cross-sells
2. Engaged Non-Buyers
Who it targets: People who love your content… but haven’t bought.
Why it matters: They’re curious. They’re close. They need the right nudge.
Klaviyo Setup:
Zero purchases
Opened or clicked emails in the last 30 days
👉 Use this for:
Welcome flow optimizations
Subscriber-only offers
Abandoned browse/cart follow-up
3. At-Risk Buyers
Who it targets: Past customers who’ve gone quiet.
Why it matters: It’s easier to revive a lapsed customer than find a new one.
Klaviyo Setup:
Placed Order at least once
BUT has not opened/clicked in last 60 days
👉 Use this for:
Winback campaigns
VIP re-engagement series
Low-friction offers
4. High-Intent Shoppers
Who it targets: Website visitors + email engagers who haven’t purchased.
Why it matters: They’ve shown intent — they just didn’t convert.
Klaviyo Setup:
Viewed Product at least 2 times in last 14 days
Opened or clicked emails in the last 14 days
No purchases
👉 Use this for:
Scarcity offers
Social proof-heavy campaigns
Cart nudges with personalization
5. VIP Customers
Who it targets: Repeat customers who open, click, and love you.
Why it matters: These are your brand evangelists. Treat them like royalty.
Klaviyo Setup:
Placed Order at least 3 times
AND has opened/clicked in last 60 days
👉 Use this for:
Early access
Insider perks
Loyalty or referral campaigns
You Can’t Afford to Be Basic With Email
Here’s what to take away:
Email revenue is 90% timing and 10% messaging — segmentation controls both.
Your biggest money-makers are already on your list. You’re just not talking to them the right way.
Segmentation isn’t “advanced.” It’s the new email basic.
Ready to Turn Segments Into Sales?
Your inbox shouldn’t feel like a guessing game.
If you’re tired of sending “blasts” and hoping something sticks…
If you’re ready to let your list do the heavy lifting...
🔗 Join The Profitable Inbox — and I’ll hand you the exact segmentation + automation stack I use to drive revenue for Shopify brands.
Stop being basic. Start being strategic.