Stop Guessing: How to Know Exactly What Emails to Send (Without Wasting Hours)
We’ve all been there.
Staring at a blank screen, wondering: “What should I email my list today?”
You waste hours scrolling through your inbox for inspiration, copying what other brands are doing, or worse—sending nothing at all.
The truth is, more ideas doesn't mean more clarity. In fact, random emails can tank your open rates, annoy your subscribers, and leave you spinning your wheels.
But what if you could know exactly what to send and when—without playing the guessing game?
The Problem Isn’t Content, It’s a Lack of Strategy
Most Shopify store owners (especially beginners or those half-using Klaviyo) think they’re stuck because they don’t have enough content. But the real issue?
You don’t have a system.
Here’s what’s happening:
You’re blasting generic emails to everyone.
You’re sending “new product drops” with no plan.
You’re skipping crucial flows like abandoned cart emails.
And you’re stuck in the trap of “should I email this week or wait until next month?”
It’s not your fault. You just haven’t been shown a clear roadmap.
Here’s the 3-Step Email Clarity Framework
I’m going to hand you the shortcut right now. Ready?
1️⃣ Start with Automations (They’re Your Email Foundation)
If you’re still guessing at what to send, it’s because you’re treating emails like one-offs. Automations are your sales safety net—working in the background while you focus on the big picture.
Set up these flows first (yes, even if you’re a beginner):
Welcome Flow: Converts new subscribers into buyers.
Abandoned Checkout Flow: Recovers lost sales without manual work.
Post-Purchase Flow: Turns one-time buyers into repeat customers.
2️⃣ Map Out Your Content Calendar (Don’t Overcomplicate It)
Stop guessing. Start planning.
A simple monthly content calendar helps you:
Align emails with promotions, product launches, and seasonal events.
Balance promotional content with value-driven, relationship-building emails.
Avoid the “email overload” that makes subscribers hit unsubscribe.
And guess what? I’ve already created one for you. My Monthly Email Content Calendar gives you plug-and-play ideas you can use instantly. Grab it here.
3️⃣ Know Your Audience (And Write for THEM)
Here’s the thing: not every subscriber should get the same email.
Segment your list in Klaviyo (no, it’s not as hard as it sounds) based on:
Buyer vs. Non-Buyer
Product Interest
Engagement Level
Then, write emails that speak to where they are. New subscriber? Hit them with a welcome story. Loyal customer? Offer VIP perks.
💡 Don’t know how to segment? The Profitable Inbox makes it simple. You’ll finally send emails people WANT to open.
Stop Wasting Time & Start Sending with Confidence
You can keep guessing… or you can step into a system that works:
✅ Automations that do the heavy lifting.
✅ A monthly content plan that keeps you ahead.
✅ Segmentation strategies that make your emails personal and effective.
Here’s Your Next Move:
👉 Join The Profitable Inbox, where I’ll walk you through exactly how to build email systems that generate revenue on autopilot.
Your list is your most powerful sales channel. It’s time to stop winging it and start seeing real results.