Blog: Trust The Inbox

3 Email Flows You’re Ignoring (And How They Could Be Making You Money)
Shopify stores lose sales by skipping key Klaviyo flows. Here’s what you’re missing and how to fix it.

Stop Blasting & Start Converting: A Beginner's Guide to Segmentation in Klaviyo
Stop sending emails to your full list. Learn how to use Klaviyo segmentation to drive clicks and conversions in just three steps.

The #1 Klaviyo Flow Most Shopify Stores Set Up Wrong
Most Shopify brands set up their Klaviyo Welcome Flow wrong—hurting revenue. Here’s how to fix it for more sales, engagement, and conversions.

Stop Overusing Discounts: When to Use Them and When to Avoid Them in Email Marketing
Discounts aren’t for every brand. Learn when they make sense, when they hurt your business, and how to build a profitable email strategy without relying on constant sales.

Gift Guides Every Shopify Store Should Have (and How to Make Them Convert)
Gift guides aren’t just content—they’re a conversion tool. Here are five must-have Shopify gift guides and how to optimize them for sales.

6 Spring Email Campaigns Shopify Brands Should Send in March & April
Seasonal campaigns aren’t just about promotions. Here are six high-converting spring email campaign ideas for March & April to engage customers and boost sales.