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What it is.
The Segmentation Playbook is a plain-language guide to the Klaviyo segments that actually matter for a Shopify brand. Not 47 lists nobody can keep straight. The handful of segments that change what you send, who you send it to, and what comes back, each one with the logic to build it in Klaviyo.
Who it's for.
Shopify brand owners on Klaviyo who are sending to their whole list and hoping. The social manager who inherited the account. Anyone who knows segmentation matters but has never been shown which segments are worth the effort, or how to set them up.
What's inside.
The core Klaviyo segments every Shopify brand should have, and why each one earns its place.
The build logic for each: the conditions, the filters, the definitions, in plain language.
Built by a 3x Klaviyo Champion.
What it is.
The Segmentation Playbook is a plain-language guide to the Klaviyo segments that actually matter for a Shopify brand. Not 47 lists nobody can keep straight. The handful of segments that change what you send, who you send it to, and what comes back, each one with the logic to build it in Klaviyo.
Who it's for.
Shopify brand owners on Klaviyo who are sending to their whole list and hoping. The social manager who inherited the account. Anyone who knows segmentation matters but has never been shown which segments are worth the effort, or how to set them up.
What's inside.
The core Klaviyo segments every Shopify brand should have, and why each one earns its place.
The build logic for each: the conditions, the filters, the definitions, in plain language.
Built by a 3x Klaviyo Champion.