3 Email Flows You’re Ignoring (And How They Could Be Making You Money)
Most Shopify store owners don’t realize they’re losing sales because they haven’t set up a few simple email flows.
These flows aren’t just about “automation”—they’re about keeping your store top-of-mind and getting more people to buy.
Here’s the thing: these flows aren’t complicated, and they don’t need fancy strategies. They just need to be set up right.
Let’s break down the three flows you’re missing—and how to fix it.
1. Welcome Series Flow
What You’re Missing:
When someone signs up for your list, they’re interested—right now. But if you don’t reach out fast, they’ll forget you or buy from a competitor. A boring “Welcome” email doesn’t cut it.
Why It Works:
Klaviyo data shows that welcome emails can drive over 10% of recipients to place an order. Top performers nail this with a clear brand voice and a reason to buy.
Quick Setup:
Write 3-5 emails introducing your brand and what makes you worth buying from.
Offer a first-time deal—like a free shipping code or a small discount—to encourage buying.
Include customer reviews, UGC, or bestsellers to build trust.
Common Mistakes to Avoid:
Sending just one email.
Using a bland subject line like “Welcome to our list!” instead of something engaging.
Skipping a clear call-to-action.
2. Abandoned Cart Flow
What You’re Missing:
A shopper adds something to their cart—and then leaves. Most stores just let it go. Huge mistake.
Why It Works:
According to Klaviyo, abandoned cart emails generate an average $3.65 per recipient, which is higher than your typical newsletter or promo email.
Quick Setup:
Set 2-3 emails spaced over 24-72 hours to remind them of what they left.
Use product images, a strong subject line like “Forget something?”, and a gentle push like “Complete your order today and get free shipping.”
Consider a time-limited discount or bonus for returning customers.
Common Mistakes to Avoid:
Only sending one email.
Failing to include images of the products left behind.
Being too pushy or salesy—make it feel like a helpful nudge.
3. Post-Purchase Flow
What You’re Missing:
After the sale, most brands go silent. This is when you should be building loyalty and setting up the next purchase.
Why It Works:
Post-purchase emails aren’t just a nice “thank you.” They’re an opportunity to upsell, get reviews, and increase repeat sales.
Quick Setup:
Send a personal thank-you email. Add value with product care tips or how-to content.
Suggest a related product (cross-sell) or offer a small discount on the next order.
Request a review or referral.
Common Mistakes to Avoid:
Only sending a basic “thanks for your order” email.
Not adding helpful tips or cross-sell offers.
Forgetting to request a review.
Real Mistakes Most Stores Make
Thinking one abandoned cart email is enough. It’s not—you need a sequence to catch attention.
Not offering a real incentive in welcome emails. “Thanks for signing up” isn’t enough to drive a sale.
Ignoring post-purchase opportunities. A simple “thank you” won’t bring them back for more.
Sending generic, one-size-fits-all emails. Your audience deserves better segmentation and targeted content.
Fast Action Plan
Don’t overthink it—just start:
Pick one flow (welcome, abandoned cart, or post-purchase) and set it up today.
Use Klaviyo’s templates and customize them with your brand voice.
Keep it simple and iterate later—you’ll learn faster by doing.
If you’re ready to stop guessing and start seeing sales from email, it’s time to join The Profitable Inbox.
🔥 Join now and get the step-by-step support to turn your emails into a revenue machine.
Need help implementing these strategies in your email marketing program?
Sources
Klaviyo: Welcome Email Examples & Best Practices
https://www.klaviyo.com/blog/welcome-email-examples
Klaviyo: Abandoned Cart Benchmark Report
https://www.klaviyo.com/blog/abandoned-cart-benchmarks
Klaviyo: Post-Purchase Email Guide
https://www.klaviyo.com/blog/post-purchase-emails
Klaviyo: What is Revenue Per Recipient (RPR)?
https://www.klaviyo.com/blog/revenue-per-recipient