Stop Blasting & Start Converting: A Beginner's Guide to Segmentation in Klaviyo
Still Sending Every Email to Everyone? That’s Why Results Are Flat
You've been using Klaviyo for a while now. You've got your flows set up, a few campaigns under your belt… but your open rates? Meh. Clicks? Inconsistent.
Conversions? Not where they should be.
Here's the honest breakdown: If you’re sending every campaign to your full list, you’re not sending strategically — you’re sending for convenience.
Segmentation is how you shift from “emailing” to email that sells.
Why Segmentation Isn’t Just “Nice to Have”
This isn’t advanced strategy — it’s foundational.
When you segment, you:
✅ Send relevant messages to the right people
✅ Stop wasting time on subscribers who aren’t engaging
✅ Create better experiences (that lead to better sales)
Without it, you’re either:
Pushing out messages that don’t connect
Or missing out on easy wins with your warmest leads
3 Segments to Start With (Even If You’re Short on Time)
You don’t need 15 filters and a full analytics team to make segmentation work. These three will get you real results — fast.
1. Engaged Subscribers
Why: These are the people opening, clicking, and likely to buy.
Set it up:
Use Klaviyo to filter subscribers who’ve opened or clicked in the last 30–60 days
Focus your best campaigns on this segment
Let the rest go quiet — or re-engage them separately
2. Buyers vs. Non-Buyers
Why: Buyers deserve a different message than window shoppers.
Set it up:
Create one segment for people who’ve purchased at least once
Create another for subscribers who haven’t
Adjust your tone, offers, and timing accordingly
3. Interest-Based Behavior
Why: Actions speak louder than signups.
Set it up:
Build segments around product views, clicks, or browse behavior
Follow up based on interest, not just time or tags
Segmentation doesn’t have to be complicated. It just has to be intentional.
📌 Quick Fix Before You Hit Send…
If you’re segmenting, your subject lines better match the message. Grab 10 Subject Line Power Swaps That Sell — a one-pager that shows you how to write subject lines that earn clicks without the gimmicks.
You’ve Been Using Klaviyo — Now Use It Strategically
After a few months of using Klaviyo, you’re past the “just figuring it out” phase.
But most Shopify brands stall here — they have the right tool but lack a real system.
Here’s what to shift:
Stop treating every subscriber the same
Let data drive your sends, not guesswork
Segment based on behavior, not just demographics
This is what turns email into a revenue channel, not just a checkbox.
Recap: The No-Fluff Version
Segmenting helps you speak directly to people based on their behavior
Start with three core segments: engaged, buyers vs non-buyers, and interest-based
Subject lines and content should match the segment’s intent
You don’t need a giant list to get results — just smarter sends
🎯 If You’re Ready for Smarter, Revenue-Driven Email…
Join The Profitable Inbox — where I’ll help you build a real system that grows with your business. Segmentation, automations, strategy — done right. No guesswork, no gimmicks.