When you're the whole team, trying to do everything Klaviyo can do is how email gets neglected. Here's the short list of what to do yourself, hand off, and skip.

Button color won't move your numbers. Here's what's actually worth A/B testing in Klaviyo, what's a waste of time, and how to know when a result is real.

The reorder reminder that lands right as a customer runs low is one of the most profitable Klaviyo flows a consumable brand can build. Here's how to time it.

Most brands pour money into new customers and treat the second order as luck. Here's why a repeat customer is worth far more, and where that growth actually lives.

Your email looks great and still sells nothing. The design is almost never the reason. Here's the short list of what's actually wrong, and the order to fix it.

A free Google tool shows how Gmail actually sees your sending, and now whether people even want your email. Most Shopify brands have never opened it.